Track Podcasts MCP: who sponsors which podcasts

Add podcast sponsor data to Claude, ChatGPT or Cursor

1. 1Click Connect Track Podcasts free. There's no sign-in, so its tools are ready at once.
2. 2All five tools are read-only and on after you connect. Track Podcasts allows 10 calls a day without an account, so keep `get_show_sponsors` and `get_brand_podcasts` and switch off the ones your research skips, such as `get_busiest_categories`.
3. 3Add ContextGate to your AI app as a connector or MCP server. The steps for each app are on the Works with page.
4. 4Ask your AI app which brands have sponsored a podcast you listen to, then open Activity to see the call.

Sponsorship research for marketers

• Find out who sponsors a show with `get_show_sponsors`, including whether ads were host-read and when each brand was first and last heard.
• See which podcasts a brand advertises on with `get_brand_podcasts`, to learn where competitors spend.
• Follow a brand's podcast advertising month by month, for up to 36 months, with `get_sponsor_activity_summary`.
• See which advertiser categories are buying the most podcast ads right now.
• Check how much of podcasting the data covers before you call a sponsor list complete.

Track the trackers

• Activity records each sponsor lookup by tool, so you can see what research was done.
• Switch off any Track Podcasts tool and your AI app can't see or call it.

What you get with Track Podcasts and ContextGate

• Your AI apps can use Track PodcastsClaude, Cursor, ChatGPT and other AI apps reach Track Podcasts through the one ContextGate connection you add to them.
• You choose which tools they can useSwitch off any Track Podcasts tool you don't want used. It's hidden from your AI apps and refused if called.
• Every call is checked and recordedYour policies check each call (for example, personal data is hidden and secrets are blocked), and Activity keeps a record of it.

ContextGate sees only the tool calls that go through it, not your AI app's built-in tools or your chats.

Track Podcasts tools

Examples of what your AI apps can do in Track Podcasts. You'll see the exact list of tools after you connect it.

• get_show_sponsorsWho sponsors a given podcast. Returns every brand whose ad read was detected in that show's transcribed episodes, with how many reads, whether they were host-read or network-inserted, and when they were first and last heard. Accepts a show title, a trackpodcasts.com slug or a URL. If the title is ambiguous it returns candidate shows to choose from instead of guessing. Detected ad reads only — bran
• get_brand_podcastsWhich podcasts a brand advertises on. Returns the shows where that brand's ad reads were detected, newest first, with the exact total even when the list itself is truncated for the plan. Accepts a brand name, slug or domain (a domain is the most reliable). Returns candidate brands when the name is ambiguous.
• get_sponsor_activity_summaryHow a brand’s podcast advertising has moved month by month: shows reached, ad reads detected and organic mentions, for up to 36 months. Use this for trend questions ("is this brand spending more?", "when did they start?"). Months with no detections are returned as zero, which means nothing was detected rather than that the brand stopped.
• get_coverage_infoHow much of podcasting this dataset actually covers: shows indexed, episodes transcribed, and the real number of brands and shows with detected ad reads. Call this before stating any sponsor finding as complete, and to explain why a show or brand might be missing.
• get_busiest_categoriesWhich advertiser categories are buying the most podcast ads right now, by ad reads detected, with the number of brands and shows behind each. Aggregate only — it does not list the brands in a category.